The practice of public relations is undergoing a monumental shift. The ever-evolving digital world is changing how we communicate. For many PR firms, keeping up with these changes can be a daunting task. However, one thing in the PR industry remains the same. Simply put, it is about relationships. Few leaders at PR agencies believe… View Article
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Finding the right influencers to advocate for your brand and building long-lasting relationships takes time and patience. But it doesn’t necessarily have to be a daunting task. Many PR pros who aim to get coverage in high-visibility media outlets and at a national level often overlook great opportunities available in their own communities. Hyperlocal PR… View Article
73% of online adults use social networking sites, according to Mediabistro. Whether it is for business or personal purposes, it is important to be wary of the way one portrays his or herself on the Internet. Here are a few tips we have gathered on general social media etiquette: 1. Know the difference between Facebook… View Article
This Valentine’s Day singles don’t need to sulk–they can still take advantage of the crazy flash sales! The trouble comes for those who do have a Valentine, and wait ’til the last minute to order a thoughtful gift, only to to be met with “THE ITEM YOU ADDED TO YOUR CART IS OUT OF STOCK”…or… View Article
Each year, I’m both awed and overwhelmed by the incredible impact and promise that technology has on consumers across the globe. There’s no greater place to witness its affect than in the numerous hotels, convention center showrooms, and on the streets of Las Vegas, Nevada, during the first week in January at the annual Consumer… View Article
5 PR Trends to Look for in 2016 “The sky will tumble, mountains will crumble. If you’re afraid of change, 2016 will be a miserable year.” – Katie Paine Here are some trends the PR News staff are anticipating in the New Year. And number one on the #PRNews list? Smart Storytelling = Avoiding Content Pollution: With the… View Article
Best wishes for a happy holiday season and cheers to a successful year ahead!
Every year around this time, I start to think more about just how old-fashioned it seems that in PR, we still do so much of our storytelling around seasons and holidays. Having now been in the business world for three years, it’s becoming apparent to me that it’s very easy to get disconnected from the… View Article
According to U.S. Census Bureau data, 99.7 percent of all businesses in the US are small businesses. And according to an April 2015 study by Manta, 59% of small businesses are dissatisfied with their return on investment from social media. Here some tips for making your story hit the headlines: Combine trends: Take two trends that are hot right… View Article
We have a lot to be thankful for here at MSR Communications! From our terrific, innovative clients to our outstanding, collaborative team. This Thanksgiving, we’re especially pleased to share the news that MSR Communications was one of only a handful of boutique agencies to be honored by PR News’ annual ‘Top Places to Work in… View Article