It had all the makings of a successful product launch: a highly-recognizable brand, a built-in global fanbase of millions, and a great team of game developers with roots in a silicon valley icon – Google.  But the launch of Pokemon Go, the highly anticipated augmented-reality mobile game, was immediately followed by a barrage of social… View Article

Without a doubt, open source is making the software business better. But, if you’re considering going the open source route for software that’s critical to your company, keep in mind that “open” doesn’t mean “free.” It’s understandable that cost would be a major factor in the decision to go open source, as it’s free to… View Article

When organizations consider the benefits of enterprise tech, they undoubtedly focus on how that tech delivers value for the business. But, it is increasingly being suggested that organizations should also consider how enterprise tech might aid in the attraction and retention of top-level talent. Even as far back as 2014, on the website for the… View Article

Last year, McGraw-Hill Education conducted a survey that showed 81 percent of students are incorporating mobile devices into their study habits. In the enterprise where, according to a recent Gallup Poll, telecommuters make up as much as 37 percent of the workforce, the reliance on mobile devices continues to grow. But if you think that’s… View Article

In past year, we’ve been excited to see a mass evolution of the eLearning ecosystem.  We’ve seen first hand through custom developments we’ve created on behalf of  our customers to other brilliant and engaging custom pods developed by our partners and others. We’d like to share with you, our perspective on a couple of the drivers… View Article

Social media can be an extremely powerful and effective tool – it can build and maintain relationships with clients, drive traffic to your website, boost sales, increase brand awareness – if used correctly, of course. Social media is such an established component of the marketing process as a whole, that it can sometimes feel infallible…. View Article

Just when you think the Cloud has finally ushered us into a world of transparency and convenience—pay only for what you use, know exactly what you’re paying for—it turns out that you still might find yourself paying for more than you bargained for with some leading cloud vendors. This holds true for even some of… View Article

Forget about the name-dropping self-promotion that is many companies’  go-to strategy for everything from sales to SEO to marketing.  Desperately shoving your company’s name into the conversation at any given opportunity actually dilutes your reputation and feels forced.  Rather than frightening potential customers by going on the offensive in your full throttle approach to getting… View Article

MSR Communications is a boutique PR firm that has weathered the booms and busts of Silicon Valley for nearly 17 years, and we’re very proud of the practice we’ve built and the partnerships we’ve forged with leaders in business as well as with other agencies. To be invited to join a network like PRBI, of… View Article