By Mary Shank Rockman: Happy Thanksgiving week! The season of gratitude is officially upon us, and after the numerous atrocities that have inundated our nation the past few months—from hurricanes to gun violence, and the most recent Northern California Wildfires—we at MSR know we have a lot for which to be thankful. Whether we knew… View Article
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By now anyone who reads virtually any trade magazine has been hearing incessantly about how machine learning is going to transform their industry in profound ways. Marketers will be able to read potential customers’ minds, farms will produce unprecedented yields, doctors will be able to stem diseases before they begin to form. And of course,… View Article
If you are an entrepreneur working in technology then the chances are that you dream of making it in San Francisco or Silicon Valley. Approximately 25% of all US venture capital investment goes to San Francisco and 15% to Silicon Valley, meaning that 40% of all US venture investment is concentrated in the Bay area…. View Article
By Michael Burke With the rise of Big Data has come the accompanying explosion in roles that in some way involve data. Most who are in any way involved with enterprise technology are at least familiar with them by name, but sometimes it’s helpful to look at them through a comprehensive lens that shows us… View Article
There’s nothing more tedious than listening to someone talk their way through a long, dull deck. PowerPoint is the default mode of presenting. It’s familiar, cheap and easily stored it on a USB stick. However, it’s also often abused by communicators who give boring speeches accompanied by endless, lackluster slides. Whether you’re presenting something you… View Article
What do you do when your organization doesn’t have news to pitch? You create some. That doesn’t require a pricey investment in an analyst report or a charitable contribution for the sake of media coverage. It doesn’t even require a press release. Rather, keeping your brand in the news is all about uncovering stories hidden… View Article
We began our Halloween-themed scary series with how to create a content strategy. Then we moved to keyword research. We continue today with the top challenges small- and medium-sized PR agencies face. While the challenges are many, so are the opportunities. For the longest time, I told myself that if this whole entrepreneurship thing failed, I could always… View Article
In my earlier post, I wrote about how Waterline uses a combination of data profiling with machine learning to create a new process called data fingerprinting that automatically tags columns of data with the appropriate business term regardless of the technical column name. An additional aspect of the process is to also use the fingerprinting information… View Article
At the end of July, we shared 7 Tips for Helping Expand Use of Virtual Training Within Your Organization. Beginning with last month, we’re fleshing out and expanding on each of these tips in a bit more depth. We recently discussed tip #1 – WIIFM. This month, we move right on to number two – “Start at the… View Article
Let’s start with number one – WIIFM? As in, “What’s in it for me?” Right off the bat, the relevance and benefits of the training need to be explained and understood by all potential attendees. Why should any employee take time out of their already-busy work schedule (or lunch break, or free time with their family and friends)… View Article