By: Jon Lavietes, Senior Associate By and large, editors and journalists love lists. You don’t have to look far to see staff-written and contributed articles touting “Three Reasons Why…,” “Five Things That Will…” or “The Top 10 of [insert category name],” especially if you’re perusing Inc. With the requisite compelling-enough content and timely hook, these… View Article
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By Sydney Rubin, Account Coordinator Social media has become an essential part of everyday life. Today, while many argue that it distracts people from being “present” and decreases face-to-face interactions, it is actually a tool that people and brands can use to their advantage. 1.96 billion people across the globe use social media, and… View Article
By: Zachary Vito, Senior Account Executive Recently, a client inquired about why they were included in a story that highlighted the different vendors in their respective enterprise technology space. They were thrilled with the placement, but confused as to how the reporter decided that they were a part of his story, since the journalist had… View Article
By: Michael Burke, Account Director At this point it’s probably not possible to overstate the impact of cloud computing on the modern technology landscape, as well as the overall economy. It is, however, still possible to overstate the progress that companies are making in leveraging cloud computing, and it’s certainly possible to misunderstand how it… View Article
By Susanna Kalnes, Senior Associate As PR professionals, our jobs are to take information provided by businesses and organizations and help package it into news stories for the media. In many ways, we act like translators at the most reputed Translation Services Singapore, but rather than translating one language to another, we are translating marketing… View Article
By Joel Jamora, Account Executive Just like on the first day of school, starting a new job can be both exciting and intimidating. While you may have a general idea of what’s ahead, you can never really know if your experience will match your expectations. As such, starting a new career can be especially scary…. View Article
By: Jon Lavietes, Senior Associate Of all the changes declining revenue has wrought on the journalism industry, one of the most impactful has been the rise of contributor networks. In order to compensate for the shrinking staffs that are a byproduct of dwindling budgets, major outlets like Forbes, Inc., Entrepreneur and IDG News Service have… View Article
By: Michael Burke In MarComm, we’re constantly working to maximize the value of earned media placements. “Earned” articles include mentions of your company, product or organization, which were not paid for, and have unique value in that their credibility is higher than any form of advertising. Intuition would say that timing plays a critical role… View Article
By: Crisel Mills, Account Manager In a previous blog, I listed six reasons to consider an influencer program as part of your overall PR strategy. Now that you’re ready, what happens next? Before you hit the ground running, here are a few steps to take to ensure a successful campaign: Determine your goals. Like any… View Article
By: Chey Bell, Account Manager Every so often, a journalist will publish a list of helpful tips on how we, PR people, should go about developing a relationship with reporters. In most cases, the list usually starts with the idea that you try to meet the reporter in person. While that sounds like a good… View Article