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Ladies and gentlemen, boys and girls of all ages, welcome to the World Data Federation’s giant cage match! In the corner to your left we have the straggle-toothed veterans—Informatica, IBM, and Oracle—dragging their legacy architectures into the big data age with so called “end-to-end solutions” and only “one throat to choke.” In the other corner, to your right, we have the young scrappy up and comers—Waterline, Trifacta, Arcadia, and Streamsets—building their platforms from scratch to run natively on Hadoop and Spark, with modern REST API architectures that allow for easy integration to create a custom “best-of-breed” big data stack!