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Are B2B or B2C marketers better at digital?
Petr Palas, Founder and CEO of Kentico CMS believes that B2C marketers are somewhat ahead by looking at his customers, especially when it comes to creating engaging customer experiences. This may be related to their traditional focus on entertaining the consumers.
Petr Palas expressed that his team sees them combining personalized content, e-mail marketing, marketing automation, social media as well as various community features to increase customer engagement with their brand.
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