When it comes to what may be the most important business resource of the 21st century–cloud services–there can be no doubt that AWS is clearly dominating the market. Everyone else is years behind in functionality, ease-of-use and price, and for many if not most workloads, AWS is literally better, faster and cheaper than its competitors. However, although it looks like “cloud means Amazon”, we should resist the temptation to conclude that the cloud war is over. We’ve only seen the initial skirmish, and the most valuable company in the world is about to step up.
Google is escalating its cloud offering with GCE, while Microsoft, IBM and a few other players are simultaneously getting ready for what they no doubt view as the ‘Contest of the Century’. We all win if we stay neutral, allowing them to duke it out as cloud computing becomes increasingly commoditized.
Simultaneously, a battle is brewing between those who use these services (which, before too long, will be just about everybody). The losers will go with proprietary solutions from cloud providers and the winners will pick solutions that run everywhere AND leverage the best of each.
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