Finding the Best Contacts for Your Media List
October 15, 2018 5:29 pmBy: Janda Sunna, PR Intern Any PR professional can attest to the importance of having an outstanding media list. Media... View Article
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Handicapping the Handicappers — How to Segment Technology Analyst Firms
October 8, 2018 4:52 pmBy: Jon Lavietes, Senior Associate In some senses the world of information technology can sometimes resemble certain Olympic sports. Vendors... View Article
Uncoding the Mysterious Relationship Between Site Bounce Rate and PR
September 17, 2018 6:09 pmBy Michael Burke, Account Director In truth, most PR tactics don’t drive the same volume of traffic as advertising.... View Article
How Celebrities Can Help Launch a New Product in an Unknown Market
September 4, 2018 5:52 pmBy: Chey Bell, Account Manager Securing publicity for a startup company or introducing a new product in an unfamiliar market... View Article
How to Build Customer Personas to Power Effective PR
August 27, 2018 7:06 pmBy Michael Burke, Account Director Public Relations is the art and science of an organization cultivating its relationship with its... View Article
3 Steps to Beat Writer’s Block and the Dreaded Blank Page
August 20, 2018 7:25 pmBy: Ryan Wilkinson, Account Coordinator Raise your hand if you’ve ever stared at a dialectical text document or sheet of... View Article
What Today’s “Content Mercenaries” Mean for Earned Placements
June 4, 2018 5:14 pmBy: Neil Shurtz, Content Creator Traditional newsrooms are no longer merely shrinking. Outside the top tier of news outlets, they’re... View Article