Essential PR Skills for the Dynamic 2024 Media Landscape
June 21, 2024 2:35 pmBy: Mary Shank Rockman Public relations specialists now outnumber journalists 6-1; Here’s what MSR Communications’ Principal Mary Shank Rockman believes... View Article
Tag Archive: pitching
Creativity – Where to Draw Inspiration
June 25, 2019 10:28 pmBy Crisel Mills, Senior Director Being creative means you’re always “on” thinking about the various ways to tell a story... View Article
How machine learning can perfect your pitching
December 10, 2018 10:34 pmBy Michael Burke You may be dazzled, spooked or annoyed by the ability of online retailers to predict which products... View Article
Best Practices for Proactive Pitching
September 26, 2018 9:00 amBy: Crisel Mills, Senior Director As PR professionals we’re constantly thinking of story ideas when we’re in between announcements.... View Article
What Today’s “Content Mercenaries” Mean for Earned Placements
June 4, 2018 5:14 pmBy: Neil Shurtz, Content Creator Traditional newsrooms are no longer merely shrinking. Outside the top tier of news outlets, they’re... View Article
Will We Be Pitching Robots in 2025?
January 22, 2018 9:00 amBy: Jon Lavietes, Senior Associate Last month, I was catching up with an old colleague of mine with whom... View Article
What Do Journalists Want?
May 6, 2014 1:28 pm Leave your thoughtsWe all know that getting a journalist’s attention can be tough in the PR world, but there are a couple... View Article