Finding the Best Contacts for Your Media List
October 15, 2018 5:29 pmBy: Janda Sunna, PR Intern Any PR professional can attest to the importance of having an outstanding media list. Media... View Article
Tag Archive: motivation monday
Handicapping the Handicappers — How to Segment Technology Analyst Firms
October 8, 2018 4:52 pmBy: Jon Lavietes, Senior Associate In some senses the world of information technology can sometimes resemble certain Olympic sports. Vendors... View Article
Hybrid IT in Plain English
October 1, 2018 7:59 pmBy Michael Burke, Account Director As the smoke clears from the fevered discussion on The Cloud, the term “hybrid... View Article
Uncoding the Mysterious Relationship Between Site Bounce Rate and PR
September 17, 2018 6:09 pmBy Michael Burke, Account Director In truth, most PR tactics don’t drive the same volume of traffic as advertising.... View Article
Everyone is Newsworthy
September 10, 2018 6:54 pmBy Susanna Kalnes, Senior Associate Public relations is an incredibly rewarding and fun profession to be in because not... View Article
How to Build Customer Personas to Power Effective PR
August 27, 2018 7:06 pmBy Michael Burke, Account Director Public Relations is the art and science of an organization cultivating its relationship with its... View Article
MarTech Today: Nearly two months into GDPR, is the EU law making a difference?
July 16, 2018 4:55 pmWith new GDPR-inspired US data privacy rules on the horizon and faster websites in the UK, the short answer is... View Article
Why You Must Vet Your PR Team for High-Tech Know-How
July 2, 2018 5:21 pmBy: Neil Shurtz, Content Creator It’s a common practice across industries to hire an outside PR agency to conduct media... View Article
How to Use Social Media to Strengthen Your Brand
April 23, 2018 5:47 pmBy Sydney Rubin, Account Coordinator Social media has become an essential part of everyday life. Today, while many argue... View Article
Smart Parenting: Your Baby’s Poop May Hold the Secret How to Develop a Strong Immune System
April 16, 2018 5:15 pmThere are three factors that could be killing good bacteria, and the clue is in baby poop. by Rachel Perez Moms... View Article