MarTech Today: Consumers say they want much more control over their personal data
October 19, 2018 5:37 pm91 percent of survey respondents expressed a desire to have more control or block companies from using their personal data.... View Article
Tag Archive: martech today
MarTech Today: Despite Marketers’ Optimism About New Privacy Laws, Massive Data Breaches Continue to Rock Consumers’ Trust
July 10, 2018 4:44 pmWill GDPR and the recently passed California privacy law herald a new age where companies avoid breaches by taking proper... View Article
MarTech Today: Geotargeting bottom feeders threaten entire data ecosystem
June 1, 2018 5:55 pmNPR story focuses on geofencing hospitals and serving mobile ads for personal injury attorneys. Greg Sterling Many US-based marketing companies... View Article
MarTech Today: Janrain Launches Identity Groups for Consumers
December 14, 2017 9:06 pmThe new offering lets an account owner invite others to set up access-limited profiles — without surrendering the master password.... View Article