MSR Communications: Four Marketing Trends to Implement Now
February 15, 2023 7:00 amOriginally published Feb 15, 2023 It’s no surprise that marketing is an important element of any business plan and it’s... View Article
Tag Archive: marketing
Financial Times: The best gadgets for Christmas 2021
November 9, 2021 4:00 pmBy Jamie Waters | November 9, 2021 Finis smart swimming goggles, $235 Up your swim game with these goggles from Finis, available... View Article
Dataversity: The Data Challenges of a Return to Service
May 3, 2021 12:00 pmBy Kaycee Lai | April 28, 2021 COVID has been particularly rough on companies that provide in-person entertainment experiences–theme parks, cruise... View Article
MarTech Advisors: It Shouldn’t Take GDPR to Prioritize Privacy by Design
August 31, 2018 6:54 pmBryta Schulz Vice President of Marketing, Janrain Bryta Schulz, Vice President of Marketing at Customer Identity and Access Management (CIAM) company... View Article
Information Management: Opinion Ending the estrangement: Why the CIO and the CMO need to collaborate
August 3, 2018 6:38 pmFor years, marketing departments have sidestepped corporate IT and deployed cloud-based solutions in an effort to keep up with a... View Article
Target Marketing: What GDPR Complaints Are Revealing About Data Privacy Preferences
July 23, 2018 6:16 pmBy Heather Fletcher GDPR complaints at first blush seemed to have been brought by those with an axe to grind. But now that... View Article
What Today’s “Content Mercenaries” Mean for Earned Placements
June 4, 2018 5:14 pmBy: Neil Shurtz, Content Creator Traditional newsrooms are no longer merely shrinking. Outside the top tier of news outlets, they’re... View Article
AW360: Brand Marketers & Big Data
May 10, 2018 5:47 pmRALUCA NEAGU 0 How Total Visibility into the Customer Journey Increases Advertising ROI + Lifetime Value In the marketing area... View Article
Chief Marketer: How to Make GDPR Work for Marketing Teams
February 7, 2018 9:04 amMarketers, let’s be honest. The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Set to... View Article
Big Data is Finally About to Ignite the Next Big Age of Innovation
February 5, 2018 6:38 pmBy: Chris Blake, Account Director We live in a technologically wondrous time. A couple of years ago,... View Article