Essential PR Skills for the Dynamic 2024 Media Landscape
June 21, 2024 2:35 pmBy: Mary Shank Rockman Public relations specialists now outnumber journalists 6-1; Here’s what MSR Communications’ Principal Mary Shank Rockman believes... View Article
Tag Archive: journalists
PRBI: Demise of Local Earned Media Increases Importance of Marketing Content
April 26, 2021 12:00 pmBy Lucy Siegel | April 19, 2021 Newspapers have been in decline for 20 years. Newspaper advertising revenue peaked in 2000... View Article
PRBI: How to Survive on the Front Line Fighting Fake News
June 29, 2020 5:17 pmBy Lucy Siegel | June 24, 2020 Disinformation and misinformation have become more hazardous than ever before. They interfere not... View Article
PRBI: How to Pitch the Media During the COVID-19 Crisis
June 22, 2020 5:43 pmBy Kai vom Hoff | April 20, 2020 PR Boutiques International announces survey results on media relations in the COVID-19 era... View Article
IABC: 20 Years of PR: A look back (Infographic)
October 23, 2019 4:51 pmBy Mary Shank Rockman | September 10, 2019 In the past 20 years, evolving technology and consumer consumption habits have... View Article
Yes, press releases are still valuable
October 14, 2019 5:42 pmBy Crisel Ortiz | October 14, 2019 The way journalists digest information is changing but that doesn’t mean that the... View Article
Best Practices for Proactive Pitching
September 26, 2018 9:00 amBy: Crisel Mills, Senior Director As PR professionals we’re constantly thinking of story ideas when we’re in between announcements.... View Article
PR Approved Tips from Journalist on Working with Journalists
February 20, 2018 8:05 amBy: Chey Bell, Account Manager Every so often, a journalist will publish a list of helpful tips on how we,... View Article
What Do Journalists Want?
May 6, 2014 1:28 pm Leave your thoughtsWe all know that getting a journalist’s attention can be tough in the PR world, but there are a couple... View Article