Tag Archive: GDPR

ITtoolbox: Sensitive Data Governance Still a Difficult Challenge

July 8, 2019 7:03 pm Published by MSR Communications

By Alex Gorelik Most companies lack a comprehensive inventory of their data — most only have tabs on about 10... View Article

Consumer Privacy Act: One More Reason for Brands to Be More Trustworthy

May 13, 2019 5:35 pm Published by MSR Communications

By Chris Blake, Account Director Here we go again. According to an article in Information Management, only 14% of U.S.-based companies... View Article

AdExchanger: Everything Is PII

January 9, 2019 5:09 pm Published by MSR Communications

Today’s column is written by Jim Kaskade, CEO at Janrain. When the EU’s landmark General Data Protection Regulation (GDPR) went into effect... View Article

MarTech Advisor: 4 Predictions on the State of Customer Engagement in 2019

December 12, 2018 10:11 pm Published by MSR Communications

By Raju Malhotra Customers are demanding experiences that meet their needs, wherever and whenever. The rise of digital has presented... View Article

Janrain Survey Shows Consumers Still Trust Brands but Want More Control over Data

October 18, 2018 4:50 pm Published by MSR Communications

U.S. Public Surprisingly Forgiving Despite Data Breaches and Controversies as Long as Companies Demonstrate Good Faith; Consumers Welcome Consent-Based Marketing... View Article