Kentico Software, a Web content and customer experience management provider, recently unveiled the findings from a survey of online donors,... View Article
This is part 2 of Zachary Chastain’s discussion with Kentico CEO Petr Palas, regarding the 2014 Kentico Content Marketing Survey results.... View Article
Key takeaways from Petr’s Answer: Provide quality content. Be authentic and transparent, never manipulative. Write about topics that you are... View Article
Sponsored Content Has a Trust Problem Do you have trust issues with sponsored content? Chartbeat recently conducted a survey that... View Article
Today, marketers must talk with and have empathy for the audience. In other words, they can’t try to communicate externally with jargon-laced... View Article
So, is your content marketing strategy a big, fat failure? To answer that question, you’ve got to ask yourself 3... View Article
Content marketing can be a difficult trick to pull off. When trying to educate members of the public about a... View Article
You’re #1 goal when reaching out to your audience is to build trust. The only way to do that is... View Article
With the rise of push-button publishing and social media, if you’re not transparent, you will eventually be exposed “With the... View Article
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