How to Insert Your Brand Into Existing Media Conversations and Start Your Own
April 16, 2018 4:45 pmBy: Zachary Vito, Senior Account Executive Recently, a client inquired about why they were included in a story that highlighted... View Article
Tag Archive: blog
Removing “The Cloud” from the Mysterious Ether
April 10, 2018 4:41 pmBy: Michael Burke, Account Director At this point it’s probably not possible to overstate the impact of cloud computing on... View Article
Why Events Are Great for Media
April 2, 2018 9:00 amBy Susanna Kalnes, Senior Associate As PR professionals, our jobs are to take information provided by businesses and organizations and... View Article
Finding Your Groove in PR
March 26, 2018 9:00 amBy Joel Jamora, Account Executive Just like on the first day of school, starting a new job can be both... View Article
Are Contributor Networks Diluting Journalism?
March 19, 2018 9:00 amBy: Jon Lavietes, Senior Associate Of all the changes declining revenue has wrought on the journalism industry, one of the... View Article
PR Approved Tips from Journalist on Working with Journalists
February 20, 2018 8:05 amBy: Chey Bell, Account Manager Every so often, a journalist will publish a list of helpful tips on how we,... View Article
What Makes a Great News Story?
February 12, 2018 9:00 amBy Susanna Kalnes, Senior Associate What makes a great news story? As PR professionals, this question is so engrained... View Article
Big Data is Finally About to Ignite the Next Big Age of Innovation
February 5, 2018 6:38 pmBy: Chris Blake, Account Director We live in a technologically wondrous time. A couple of years ago,... View Article
5 Reasons Why Your Startup Needs a Thought Leadership Program
January 29, 2018 5:46 pmBy: Zachary Vito, Senior Account Executive The earned media landscape that startups face is highly competitive. Building credibility for your... View Article
Smart Data Collective: Heal the Heartbreak of Data Sprawl with a Data Catalog
January 24, 2018 5:47 pmBig data becomes a big problem when databases are duplicated for different corporate missions. Data catalogs offer a powerful fix.... View Article