By RAJEEV SHRIVASTAVA | December 1, 2021 While the term artificial intelligence might conjure up images of sci-fi movies for many, it’s quietly responsible for many practical functions in the insurance industry. Artificial Intelligence—otherwise known as AI—is defined as intelligence that utilizes machines, computers, and datasets to problem solve, as opposed to utilizing the natural intelligence… View Article
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By David Ball, Julia Labaton | September 15, 2021 In this piece, principals from MSR’s PR agency partner network, Public Relations Boutiques International, discuss the advantages of working with boutique PR firms in today’s competitive environment. True to the advantages they cite, boutique PR firms like MSR Communications offer the direct engagement, industry sector expertise, relationships, and results… View Article
Alejandro Perez | September 23, 2021 In today’s world, creating a strong digital marketing plan is essential to ensure the growth of your business. A solid digital marketing plan will pave the way to help your company generate leads and increase sales, but what does it entail and how can one stay on top of… View Article
By Sherrie Haynie | September 15, 2021 In my last article, I discussed how companies agree that developing more inclusive company cultures is a worthy goal while falling far short of achieving it. There are three key diversity, equity and inclusion initiatives to understand if you want an inclusive company culture. First, diversity isn’t effective without inclusion. Second, inclusivity must… View Article
By Kaycee Lai | September 7, 2021 Organizations are collecting more and more data. But most of the insights it may contain will remain inaccessible, unless it is purposefully accessed by a data scientist or analyst. Considering the difficulty in hiring data scientists, this leaves companies in a bit of a bind. Furthermore, even companies with robust… View Article
By Kaycee Lai | August 24, 2021 As analyst and journalist Bernard Marr put it, “Without data scientists on staff or available to interpret data and turn the intel into solid business activity, the benefits of data could remain unlocked.” Augmented analytics promises to improve the ability of organizations to derive benefits from data by: Taking more mundane… View Article
By Lucy Siegel | June 21, 2021 Some of you have just finished the arduous process of submitting award applications to industry organizations. Others are just starting. Wherever you are in the process, best of luck to you! To help you make the most of your time, money, and efforts in the awards arena, we… View Article
By John Hackston | June 23, 2021 Is the nature of certain kinds of work dampening workplace inequalities during COVID? According to John Hackston, research shows that people who have more autonomy and flexibility in their jobs are generally faring better along many measures of well-being during the pandemic than those who have more rigid workplace… View Article
By Ellie Shalvarjian | June 14, 2021 From the moment of Instagram’s inception in 2010, it has been an explosive platform. Not only did the popular social media application skyrocket to the top of app charts, but it has maintained its status and importance as the social media application for the modern public relations practitioner… View Article
By Lucy Siegel | May 26, 2021 Worldwide, public relations encompasses communications counseling and the development of strategy. However, the way public relations is practiced in a particular country depends on how an organization’s messages are distributed and how local media channels operate. They can differ dramatically from one country to another, even when those countries… View Article