Social media can be an extremely powerful and effective tool – it can build and maintain relationships with clients, drive traffic to your website, boost sales, increase brand awareness – if used correctly, of course. Social media is such an established component of the marketing process as a whole, that it can sometimes feel infallible…. View Article
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Just when you think the Cloud has finally ushered us into a world of transparency and convenience—pay only for what you use, know exactly what you’re paying for—it turns out that you still might find yourself paying for more than you bargained for with some leading cloud vendors. This holds true for even some of… View Article
Forget about the name-dropping self-promotion that is many companies’ go-to strategy for everything from sales to SEO to marketing. Desperately shoving your company’s name into the conversation at any given opportunity actually dilutes your reputation and feels forced. Rather than frightening potential customers by going on the offensive in your full throttle approach to getting… View Article
MSR Communications is a boutique PR firm that has weathered the booms and busts of Silicon Valley for nearly 17 years, and we’re very proud of the practice we’ve built and the partnerships we’ve forged with leaders in business as well as with other agencies. To be invited to join a network like PRBI, of… View Article
Looking for ways to make your presentation sizzle? Background wallpaper is an often neglected aspect of setting up an Adobe Connect room. At best it’s given a quick company standard background, often an abstract design in company colors and maybe a company logo. At worst it’s left default blank and covered up with pods in… View Article
In the world of Big Data, people understandably tend to get caught up in the “Big” part of it. NoSQL and Hadoop offerings, which often take center stage in Big Data dialogues, are good at handling massive scale, as long as you’re OK with a little bit of ‘eventual consistency’ and not being able to… View Article
Having returned recently from the Enterprise Connect conference in Orlando, it was clear that Unified Communications is a hot topic in many organizations. Microsoft, Cisco, Comcast, Avaya and other industry heavyweights were there in force, as were UC Architects from enterprises around the world. Representatives from many more companies had attended the conference through the… View Article
Game On or Game Over? Gaming applications–particularly multi-player games–are usually built for the cloud, meaning that they can scale out according to demand. Unfortunately, this hasn’t necessarily been the case with the databases that power these applications. The SQL databases that online games have to run on (NoSQL just isn’t reliable enough to be an… View Article
With the Internet of Things now a reality in auto and other industries, companies are finding themselves remarkably changed–and challenged–by the availability and analysis of data from a multitude of sensors. Companies like Tesla are taking the lead with “over-the-air” remote maintenance, driverless technology and the connected infrastructures. These IoT advancements mark a growing need… View Article
It’s been 10 years since Jack Dorsey sent the first tweet in 2006, when the service was called Twttr and this week the world is celebrating the 10th birthday of the most popular micro-blogging site, Twitter. There has been a worldwide online anniversary with the trending post “Thank you! Love Twitter,” inviting people to celebrate its first… View Article