By Kai vom Hoff | April 20, 2020 PR Boutiques International announces survey results on media relations in the COVID-19 era Many public relations professionals feel awkward about approaching journalists during this time of crisis when COVID-19 eclipses all other news. How to pitch the media during the coronavirus crisis was the subject of a new… View Article
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This article originally appeared in B2B PR Sense Blog by Marx Communications on March 8, 2020. By Wendy Marx What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends. Writing conversationally is not just about relaying… View Article
By Lucy Siegel | June 2, 2020 The universal goal of public relations is to get through to your target audience with your company’s (or client’s) story as you want it to be heard, in a way that will generate both awareness and engagement. However, the tools for doing this have been changing rapidly in recent years…. View Article
By David Ball | May 14, 2020 It may take Covid-19 – the worst pandemic in over a century and one that has been likened to a killing machine and a nuclear catastrophe – to finally force U.S. businesses to take crisis planning seriously. Until now, crisis planning generally has taken a back seat to day-to-day operations, as most CEOs preferred… View Article
By Jeremiah Mallari | May 26, 2020 Social media is one of the best communication tools in our modern social lives. Being able to connect with family and friends digitally at any time and any place is a pleasure and privilege of advanced technology. While so much of it is easily accessible, it can also… View Article
April 30, 2020 Several digital marketing terms have entered the business mainstream recently that have one thing in common: they all highlight keen attention on the customer; something that every digital marketing agency should do. Here are definitions of three of those terms that work together seamlessly, and an explanation of how the latest digital… View Article
By Jeremiah Mallari | May 4, 2020 Nothing fends-off that nagging feeling of not doing enough to land a post-college job quite like accepting an internship. Any college student knows that real peace-of-mind comes with knowing you won’t have to write a cover letter for the fifth time and set-up yet another interview. When all… View Article
This article originally appeared in B2B PR Sense Blog by Marx Communications on February 10, 2020. By Wendy Marx With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let’s look at how you can grow your… View Article
April 14, 2020 Ten days ago, two Oregon emergency room doctors contacted MSR’s PRBI network agency partner, Weinstein PR in Portland, Oregon, for help getting the word out about the tremendous difficulty frontline medical staff are having determining their COVID-19 patients’ wishes. This takes a huge amount of time and effort they don’t necessarily have while… View Article
By Mary Shank Rockman | April 6, 2020 As I type this, I can hear my puppy Beaux barking in the backyard, my teenagers online, and my husband discussing the stock market. No, it’s not a weekend. It’s my new workday and the ‘new normal’ being shared by millions of people across the globe who… View Article