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By: Trevor Turner Ever since OpenAI launched ChatGPT, the floodgates have opened with hundreds if not thousands of AI startups launching and existing technology companies trying to capitalize on the media craze windfall surrounding such a generational, once-in-your-life moment in technology. Given the competitive landscape, this has led to startups and tech companies wanting to… View Article
By Mary Shank Rockman I’m often asked to share the most valuable pearls of wisdom I’ve learned from owning a PR and marcom business for over two decades. While I can think of dozens of examples, I believe my most important learnings empahsize why being curious and trusting my gut top the list. Also critical… View Article
Originally published March 19, 2024 | By: Hebberly Ahatlan As a PR agency we’re always thrilled when our clients get to demonstrate their expertise such as this article written by Hebberly Ahatlan, product marketing director at Intertrust Technologies. As our client, Intertrust is leading the future of interconnected systems, establishing trust in energy and media… View Article
Posted By: Trevor Turner We all covet authenticity, yet many of us claim authenticity without always embodying it truthfully. Achieving 100% authenticity is often hindered by societal expectations and situational demands. For instance, attending a job interview in a bathing suit or joining a professional Zoom call shirtless would be widely deemed inappropriate, regardless of… View Article
Originally published March 8, 2024 | By: Isabelle Bousquette In this Wall Street Journal article, we learn how public relations agency MSR Communciation’s client Conversica helped a lesser-known candidate, Jason Palmer, defy the odds to win in American Samoa’s Democratic caucus. This remarkable turn of events sheds light on the transformative potential of innovative campaign… View Article