Autumn is always a special time at MSR. Not only has our team enjoyed some well-deserved time off to recharge our batteries to prepare for a busy season, it’s when we celebrate the firm’s anniversary and reflect on our successes and opportunities as we plan for what’s next. This year, I’m proud to say there’s… View Article
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The celebration of MSR’s 25th anniversary continues with the release of our latest infographic, “PR in 2020 – 2024: Navigating Headwinds.” This infographic builds on MSR’s previous 20-year look at what changed between our founding in 1999 and 2019, “PR in 1999 – 2019: A 20-Year Retrospective,” which detailed how the internet and social media… View Article
By Mary Shank Rockman I’m often asked to share the most valuable pearls of wisdom I’ve learned from owning a PR and marcom business for over two decades. While I can think of dozens of examples, I believe my most important learnings empahsize why being curious and trusting my gut top the list. Also critical… View Article
Originally published March 19, 2024 | By: Samantha Gonda Any agency owner will tell you that PR is as much about building strong client relations as it is cultivating strong relationships with the media. Echoing Samantha’s insights in this article, we believe in the value of nurturing client relations and building strong rapport on the… View Article
Originally published March 19, 2024 | By: Hebberly Ahatlan As a PR agency we’re always thrilled when our clients get to demonstrate their expertise such as this article written by Hebberly Ahatlan, product marketing director at Intertrust Technologies. As our client, Intertrust is leading the future of interconnected systems, establishing trust in energy and media… View Article
Posted By: Trevor Turner We all covet authenticity, yet many of us claim authenticity without always embodying it truthfully. Achieving 100% authenticity is often hindered by societal expectations and situational demands. For instance, attending a job interview in a bathing suit or joining a professional Zoom call shirtless would be widely deemed inappropriate, regardless of… View Article
Originally published March 8, 2024 | By: Isabelle Bousquette In this Wall Street Journal article, we learn how public relations agency MSR Communciation’s client Conversica helped a lesser-known candidate, Jason Palmer, defy the odds to win in American Samoa’s Democratic caucus. This remarkable turn of events sheds light on the transformative potential of innovative campaign… View Article
Originally published February 12, 2024 | By: Jack Kelly This article focuses on the role that artificial intelligence (AI) is now playing in professional sports. AI’s impact lies in its unique ability to analyze large sets of data and produce recommendations for human coaching staff, trainers, and sales teams. AI in the NFL Kelly summarizes… View Article
Originally published January 18, 2024 | By: Jessica Booth In this Forbes feature, we learn the intricacies of the INTJ personality type, as defined by the Myers-Briggs Type Indicator (MBTI). The article opens by explaining what the MBTI assessment involves, its limits, and what each letter in the typing means for an INTJ. The article… View Article
Originally published January 17, 2024 | By: Florian Kolb In this article, Kolb, Chief Commercial Officer and General Manager of Energy at Intertrust Technologies, explains Texas’ unique challenges regarding its energy ecosystem. Specifically, the isolation of the grid and the decentralization of generation, transmission, distribution, and retail operations which cause issues with reliability. According to… View Article