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SleepRate Case Study Story

  • Establish SleepRate as a true break-through among a new ecosystem of health and wellness apps dominated by wearables, fitness trackers and smart health watches
  • Capture the attention of the one-third of the population that suffers from sleep challenges
  • Inform people that sleep deprivation is a public health epidemic – one that negatively affects one’s health and performance in significant ways
  • Demonstrate the value of SleepRate’s technology to potential B2B partners such as device makers, hospitals and healthcare concerns, corporations, insurance companies, etc.

MSR Strategy

  • Leverage internal data to educate the 81% of mass consumers who do not believe that lack of sleep is an issue which may affect their health
  • Dive deep into people’s consistent behavioral habits and related seasonal activities to determine what—if any—impact these have on their sleep
  • Conduct a series of surveys that identify how behavioral activities such as binge-watching and seasonal themes such as summer/winter can ruin healthy sleep habits
  • Leverage survey findings to develop creative pitches and how-to tips to generate awareness for sleep

SleepRate Case Study Results

  • MSR has secured placement for SleepRate among top tier business, tech and vertical trade publications such as WSJ, NY Times, MarketWatch, TechCrunch, VentureBeat, WIRED, TIME, EveryDay Health, Huffington Post, MedGadget and MobilHealthNews
  • MSR’s creative strategy continues to keep SleepRate top of mind among mainstream media seeking sleep experts – coverage includes O, The Oprah Magazine, Oprah.com, HuffPost OWN, Good Housekeeping, Shape, Maxim, Fitness, The Huffington Post, The Guardian, Women’s Health, Prevention and Washington Post